The day they banned the t-shirt I’d printed up for a couple dozen friends at college—an angry squirrel flipping his middle finger at the world, UofD emblazoned on his chest—I went back to the print studio straight away and whipped up a hundred more.
Plus, they were good looking, right? Angry orange squirrel against a royal blue background? It was nothing if not true to our team, our school colors, our collective disgust with the usual idiot depiction of a busy little squirrel—a squirrel! Who has a squirrel mascot? That little buddy was crying out to reinvent himself, and I was was the one to help him.
Banned? Works for me. It was the best lesson I learned in school and the case history I used for my psych paper, for which I got an A, thank you very much. There is no faster path to cult status and product desire, my friend. I doubt I would have been able to cover my tuition costs if it hadn’t been for the powers-that-be gnashing their teeth over my righteously angry squirrel.