Days 323-331: MLwC, the easy Shake ‘n Pour Pancake mix & John Edwards

General Mills Shake n Pour

In the annals of things I would not have thought needed improvement: pancake mix containers. There’s someone somewhere who’s job it is to figure out how to improve on things that work fine in order to sell more products, and I think that might not be a very good use of someone’s time–I don’t care how much they earn.

Take Bisquick’s Shake ‘n Pour bottle of pancake mix. Is it really so very very difficult to make pancakes from the mix in a box? Do we have to make a plastic bottle to hold a chemically processed liquid so all you have to do (we’re very very busy!) is shake it and pour it out? I happened to see this product on TV the other day and really was taken aback.

Plastic bottle: will not decompose in that very busy Mom’s lifetime, nor the span of her kid’s, or even their kids.

Pancake mix: processing and shelf life virtually guarantee there is zero health benefit to the “food”–it’s just filling bellies, and likely has so much sugar and salt that the kids would be better off with a slice of toast and peanut butter. Much better off.

I know, I know–why should I care? But I’ll tell you why: I just spent a few days with my nephew who is 34 and fights with diet/nutrition issues. He’s grown up in a mass-consume culture, more accustomed to the taste of processed sugar than real food, and now when he’d like to change things, it’s extremely difficult. And as he gets older, his health problems will increase, his dependence on medications will increase, his positive participation in our culture will decrease–and that breaks my heart.

This is our culture, people. This is our country, our culture. I literally don’t think having a plastic bottle of pancake mix is making us any better–it’s just growing profits for General Mills.

Which brings me to John Edwards. I read the other day, though I can’t find it now, that some columnist was backing John Edwards, against all odds, because he felt that one of the core problems in our country, if not the world is the rise of unchecked corporations and of all the candidates out there, the one candidate that truly understands corporations and how to battle them effectively is John Edwards. It strikes me that that reason alone may be contributing heavily to his virtual invisibility in the run-up to the race.

But beyond his profession, Edwards’ tone and language on the campaign trail have increased business antipathy toward him. His stump speeches are peppered with attacks on “corporate greed” and warnings of “the destruction of the middle class.”
He accuses lobbyists of “corrupting the government” and says Americans lack universal health care because of “drug companies, insurance companies and their lobbyists.”
Despite not winning the two state nominating contests completed so far, with 48 to go, Edwards insists he is in the race to stay. An Edwards campaign spokesman said on Thursday that inside-the-Beltway operatives who fight to defend the powerful and the privileged should be afraid. (credit: indybay.org)

I’m not suggesting I’m backing Edwards–in fact, I don’t know yet who I’m backing. Any of the top three would be good, to be honest. But the issue with corporations is exceptionally important. We are currently suffering the burden of the polar opposite of Edwards: an administration so thoroughly in lock-step with corporations, the relationship is nearly seamless.

Apologies to Edwards for discussing General Mills’ ridiculous products in the same post as the presidential nominee, but in terms of corporate hunger for products above brains, it seemed to connect up for me.

Daily Stats (things seem to be getting way out of hand in terms of tracking progress in these final weeks of the year long MLwC project: Sat, Sun, Mon, Tue, Wed, Thu, Fri, Sat)
Car: 64 miles (P-bo, a dozen tasks and 8 days)
Bike: approx. 15 miles or so, several tasks
Ped: 5 miles
Bus: 0

Advertisements

3 responses to “Days 323-331: MLwC, the easy Shake ‘n Pour Pancake mix & John Edwards

  1. This kind of stuff (bottled pancake mix, not John Edwards) makes me crazy. Imagine the R&D resources to come up with something that absolutely nobody needs. I’ll be writing General Mills to let them know that we object to such wasteful practices, and are ready to start excluding their products from our shopping carts, and encouraging others to do the same. Contact info below. Let’s hear it for drops in the bucket!

    I’m all ears about Edwards (David) v Corporate America (Goliath). So tired of seeing fat cats skim the cream and get away with scams. Time to pay for privileges and get really tough on abuses.

    Contact General Mills at: http://consumercontacts.generalmills.com/ConsolidatedContact.aspx?page=http://www.generalmills.com/corporate:

  2. Thanks Tom–Drops in the bucket add up, and I for one will add my little bit as well. It’s just a ridiculous example of marketing madness. On the other front, Edwards probably doesn’t have a chance as long as the Corp owned media refuses to surface his work. Also I noted that Tim Robbins endorses and stumps for him–talk about a death knell. Love Tim, but the gov hates him. Gov, Corp, Media? snowballs chance in hell.

  3. This is very funny stuff (about the pancake containers, not JE). Here in NY, most of us normal folks go about carless and squeezed like lemons onto trains and buses. And our politicians do tend to be priapic — but that goes across party lines, and as I tell everyone I meet (and thus I don’t meet many people): better whores than wars.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s