My pal Yo recently pointed me to an article on Putting People First about the Mobile Experience Laboratory at MIT, and how the thought leaders there are trying to take advantage of the current global-climate-change-dependence-on-oil moment in our collective lives. Federico Casalagno is a sociologist on the MIT team who is focused on making bus stops more interesting, inviting and useful.
Casalegno views the urban landscape as a garden of communication, the better the communication, the healthier the garden. He wants to create bus stops that encourage riders to use the bus, sure, but also to enhance and enable communication. He sees our movement around urban environments as part of the larger flow of communication between people, places and things. It’s a systemic approach to transportation and I have to admit, it’s a challenge to envision since one tends to think of buses as the means to get from point A to point B–the very thing Casalegno questions.
The uber-modern bus stops would have walls of digital images and information, some very useful such as when the next bus is going to arrive, other bits including civic events, activities, local neighborhood postings, etc. Casalegno goes further and takes on the interior of the buses themselves, suggesting that those dull and often empty spaces above the seats and the ceilings themselves could be used as a means of communication of all kinds. I shudder to think how much of that communication would become advertising…and how quickly.
Still, I read about what MIT, Boston and Massachusetts is thinking about mass transportation and I am both envious and wistful. In most cities and states, mass transit is the last thing on the list of government things to do and the Puget Sound area is no different. I would love to see this kind of forward thinking and investment that would actually help drive (no pun intended) higher ridership on mass transit alternatives.
Daily Stats (Mon, Tue, Wed, Thu)
Ped: approx 5 miles
Bus: approx 15 miles