Seth Godin has a recent post about global climate change and marketing. I hate it that the two are inextricably connected, but they are. His point: don’t ask people to do less, ask them to do more. We, as humans (at least in this hemisphere and on this continent), are hard-wired for more–we don’t like less.
I agree with the more idea and think we can expand it endlessly, whereas less can be sort of a dead-end discussion.
In fact, I think that’s what we’ve been discussing here for the last few months–do more! Walk more, recycle more, compost more…and in its own systemic way, those actions will lead to less. No muss, no fuss.
For example, compost more. At our house, a few months ago we began taking advantage of Seattle’s compost program wherein you can put veggie/food scraps in your yardwaste bin, which then goes into a massive composting process and becomes the basis for gorgeous flower and P-patch beds all over the city. We’ve done it big-time: recently when taking the garbage out, it seemed almost empty…and it was! The only thing in it was a couple of bags of cat-sand. We’d managed to compost and re-use almost everything during the week.
So, do you think Godin’s onto something when he says do more, not less and what kinds of good-more are you seeing in your neck of the woods in response to climate change?
Daily stats (Tuesday and Wednesday)
Bike: approx 10 miles